One keyword, three very different jobs
“Septic service” might be a $350 pump-out, a $1,200 inspection for a home sale, or a $20,000 drain field. Bidding one number for all three gets you the cheap ones.
$350 pump-outs pay the fuel. The $15,000 drain field pays the year.
Septic customers fall into two groups: the ones who schedule a pump-out every three years and the ones standing in a soggy yard right now. Both search the same words, and most ad accounts treat them the same way, bidding a repair-sized price for a pump-out-sized job.
We split the routine work from the emergencies and the big repairs, draw the targeting around unsewered areas, and track every call to a pumped tank or a signed drain field contract.
Pump-outs around $350, repairs and drain fields $5,000 to $25,000. The upside is real. So is the waste, and here’s where it usually comes from.
“Septic service” might be a $350 pump-out, a $1,200 inspection for a home sale, or a $20,000 drain field. Bidding one number for all three gets you the cheap ones.
“Septic permit [county]” and “septic inspection requirements” are people doing paperwork. Twenty of those a day is a nice chunk of wasted budget.
Half the ads promise $199 pumping. If your ad competes only on price, you win the customers who will leave you for $189.
Three campaigns, three budgets: Routine pumping, real estate inspections, and repairs (drain fields, baffles, risers, pumps and alarms). The repair campaign gets the aggressive bids because that is where the margin is.Target the unsewered map: We build the service area from parcels and townships without municipal sewer, not from a circle around your shop. Clicks from the subdivision on city sewer stop costing you.Ads that explain the alarm: Septic alarm going off, sewage in the yard, slow drains after rain. Ads that name the symptom and promise same-day service get the call before the price shoppers finish comparing.Pumped tanks and signed repairs in the data: Call tracking plus ServiceTitan, Jobber or your routing software, so bidding learns from invoices. Routine customers also get tagged for the three-year reminder.Examples from septic tank pumping accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Between $2k and $6k a month for most service areas. Pumping clicks are cheap, repair clicks cost $15 to $40, and the repair side is what justifies the budget. We will size it to your crew and your trucks.
No. One septic company per metro or county cluster. The whole point of good targeting is to win the unsewered map for you, not to split it between two clients.
Yes, and some clients do. Pumping is easy to fill from repeat customers and referrals. If your trucks are full, we put the whole budget on inspections and repairs.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run septic tank pumping accounts. Never a junior.