Repair calls flood the phone
Repair searches outnumber replacement searches three to one. Without strict separation, your budget goes to the $400 jobs and your estimator spends the week driving.
Full re-sides at $15k to $45k. Clicks at $15 to $40. One good job pays for a quarter.
A full Hardie job on a two-story house is a $30k contract. A storm-damaged corner panel is $400. Both people type “siding contractor near me”. Add in the roofers who bolted on siding, the lead-gen sites, and the person comparing vinyl prices at Lowe’s, and most campaigns end up paying for everything except the re-side.
We separate full replacement from repair, build around the products you actually install, and track every estimate to a signed contract and a completed job.
Jobs from $10k to $45k. The upside is real. So is the waste, and here’s where it usually comes from.
Repair searches outnumber replacement searches three to one. Without strict separation, your budget goes to the $400 jobs and your estimator spends the week driving.
Every roofing company with a siding page is bidding on your terms, and the private-equity exteriors brands have budgets with more zeros. Specific beats loud.
Hardie boards, trim and a good crew cost what they cost. A bid won against three others has maybe 25 percent in it. Wasted clicks come out of that.
Replacement and repair, apart: Full re-side, James Hardie and fiber cement, vinyl, LP SmartSide, plus a small repair campaign with a tight budget and its own phone number.Lead with the product: Ads for “James Hardie installer” and “fiber cement siding” pull people who have done homework and are ready to spend. We use your certifications in the headline.Negatives for the lumber aisle: “Price per square” calculators, “lowes”, “menards”, “how to install”, “mobile home skirting”, “siding cleaner” and painting searches, cut weekly.Track signed contracts: Call tracking and your CRM (AccuLynx, JobNimbus, Leap) so Google bids toward the searches that produced signed re-sides.Examples from siding accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Most siding contractors in a mid-size metro run $4,000 to $10,000 a month from March to November. Where winter shuts you down, we cut to a maintenance level and build the spring pipeline instead of going dark.
No. One siding contractor per metro. We will not bid against you with someone else’s money.
Yes, with care. We run short, aggressive campaigns after a hail or wind event on insurance and storm terms, then switch them off before the budget drifts into cheap repair calls.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run siding accounts. Never a junior.