Product searches outnumber project searches
“Velux skylight sizes” and “solar skylight tax credit” are research. They cost the same click as a replacement job.
A niche trade with expensive glass and a short list of real buyers. Precision matters.
Skylight searches are small in number and full of people shopping the product itself, reading about the tax credit, or asking why theirs leaks. The handful who want a crew on the roof are worth $2,000 to $10,000 each, and the roofing companies bid on them too.
We build a campaign around install, replace and repair intent, keep the Velux catalog and DIY searches out, and track every call to a signed job.
Jobs from $1,500 to $10,000, multiple units more. The upside is real. So is the waste, and here’s where it usually comes from.
“Velux skylight sizes” and “solar skylight tax credit” are research. They cost the same click as a replacement job.
Every roofer with a marketing budget bids on skylights as an add-on. You win by being the specialist, not by matching their spend.
Glass, flashing kits and a sub on the roof mean the bid is tight. A handful of wasted clicks a day is the difference on a job.
Install, replace, repair, sun tunnels: Four small campaigns with their own ads and pages. Replacement gets the most budget because the homeowner already has a leaking reason to call.Specialist ads: Certified installer status, warranties and photos of your work on the page. The roofer’s ad says “we also do skylights”. Yours says it is all you do.Negatives for catalogs and codes: Product model numbers, “price per unit”, building code questions, “how to install”, RV and boat skylights, supplier names.Signed jobs tracked: Call and form tracking into JobNimbus, AccuLynx or Jobber, so Google learns from contracts instead of browsers.Examples from skylights accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In most metros, yes, but it is a small campaign. Think $1,500 to $4k a month, carefully managed, rather than a big budget. We will tell you if your market is too small to bother.
No. One skylight company per metro. The search volume is small enough that two clients in one city would just raise each other’s costs.
Yes. If skylights are part of a larger roofing business we build them as a separate campaign with their own budget, so the skylight jobs do not get drowned out by roof replacement spend.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run skylights accounts. Never a junior.