The keyword is a gadget aisle
Alexa, Ring, Nest, Philips Hue. Nine out of ten “smart home” searches end at a checkout page, not a design meeting. Broad match is a donation to Google here.
Control4, Lutron, Savant, Crestron. The buyer exists. Google keeps showing them Alexa.
“Smart home” is one of the worst keywords on Google for a real integrator. Almost every search is someone buying a doorbell camera or a smart bulb at Best Buy. The actual buyer, a homeowner or builder who wants lighting, shades, audio and security in one system, searches very differently, and almost nobody advertises to them well.
We build campaigns for the project searches and the brand searches (Control4 dealer, Lutron installer, Savant), target the neighborhoods and new-construction areas where the budgets live, and track every inquiry to a design consult and a signed proposal.
Projects from $10,000 to $150,000+. The upside is real. So is the waste, and here’s where it usually comes from.
Alexa, Ring, Nest, Philips Hue. Nine out of ten “smart home” searches end at a checkout page, not a design meeting. Broad match is a donation to Google here.
“Lutron dealer near me” and “Control4 installer” are the money searches, and the manufacturers run dealer-locator pages that take the organic click. Paid is how you get above them.
A consult in June becomes a signed proposal in September and an install in January. Without a CRM feed, Google sees nothing and turns the budget toward whoever filled a form fastest.
Brand-dealer campaigns: Control4, Lutron, Savant, Crestron, Sonos installer, Josh.ai. The brands your showroom carries, with the dealer and installer modifiers that signal a real project.Project campaigns: Whole home automation, lighting control, motorized shades, home theater, distributed audio, networking for large homes, new construction pre-wire. Each with a portfolio page, not a product list.Target where the budgets are: Zip codes by home value, new luxury subdivisions, and the architect and builder community. We cut the apartment zip codes where the smart-plug searches live.Consult to proposal tracking: Form and call tracking plus your CRM (HubSpot, D-Tools, Jobber or a spreadsheet), so Google learns from signed proposals over a sales cycle that can run six months.Examples from smart home automation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Between $2,500 and $6,000 a month in most metros. The real project searches are not many, so the budget is small and the work is mostly in keeping the gadget shoppers out. One $40,000 project a quarter pays for all of it.
No. One home automation integrator per metro. The brand-dealer searches are the whole game, and we will not bid two dealers against each other for the same “Control4 installer” click.
Partly. We can run campaigns for “new construction AV pre-wire” and the commercial searches architects make, and we build landing pages for that audience. The relationships are still yours to close.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run smart home automation accounts. Never a junior.