The searches come too late
By the time “snow plow near me” spikes, your routes are full and the caller wants it done in an hour. The contract buyers searched two months ago.
Plows, salt and overtime are fixed costs. Contracts are how you cover them.
Snow searches spike the morning of the storm, when every homeowner wants a driveway cleared for $40 and nobody is signing a contract. The profitable work, HOA and commercial lot contracts, gets searched in October by people you never see.
We run two accounts in one: an autumn push for season contracts and commercial bids, and a storm-day campaign for the per-push calls that fit your routes.
Season contracts from $500 to $25,000, per-push from $50. The upside is real. So is the waste, and here’s where it usually comes from.
By the time “snow plow near me” spikes, your routes are full and the caller wants it done in an hour. The contract buyers searched two months ago.
A $45 driveway twenty minutes off your loop costs more in salt, fuel and driver hours than it pays.
A mild winter with a full fleet and a payroll is the nightmare. Contracts are the only thing that smooths it.
Fall contract campaign: September through November ads for seasonal residential plans, HOA plowing and commercial lot management, sent to a page that quotes the contract, not the push.Storm-day switch: A per-push campaign that turns on with the forecast, aimed only at the zip codes your trucks already cover.Negatives for shovels and gear: Snow blower reviews, salt by the pallet, “how to”, city plowing complaints, driver jobs. Trimmed before each storm, not after.Contracts tracked: Call and form tracking into Aspire, LMN or Jobber, so we know which keywords produced signed contracts and bid toward those next fall.Examples from snow removal accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Early September for contracts, before the competition wakes up. Storm-day campaigns can run on a small reserve budget that only spends when it snows.
No. One snow removal company per metro. Two clients fighting over the same lots would be a waste of your money and our time.
For the fall contract push, $2k to $5k a month for two or three months usually pays back many times over in contracts. Storm-day per-push budgets can be as small as a few hundred dollars a storm.
Fuel, labor and dump fees eat the margin. Clicks have to bring jobs worth the drive.
How we run it →A bucket truck and a crane cost money whether they move or not. Keep them moving.
How we run it →Trucks, crews and a short summer. Every click has to earn a booked date.
How we run it →Haul fees, landfill tonnage, ten stops a day per truck. Volume close to home wins.
How we run it →Talk to a senior PPC expert who has run snow removal accounts. Never a junior.