Renters, condos and shaded roofs
A click from someone who can’t install is a full loss. Most campaigns don’t ask the question until the sales rep is in the driveway.
Lead vendors sold you the same name three times. Your own ads don’t.
Solar has been burned by lead gen. Installers paid $150 to $400 for aggregator leads that were renters, shaded roofs, or the same homeowner sold to five companies. Meanwhile clicks for “solar panels [city]” run $20 to $60, and the national players bid all of it.
We run your own search campaigns, qualify for homeownership and roof in the ad and the form, cut the DIY kit and incentive-calculator traffic, and track every appointment to a signed agreement.
Installs from $20k to $40k, batteries on top. The upside is real. So is the waste, and here’s where it usually comes from.
A click from someone who can’t install is a full loss. Most campaigns don’t ask the question until the sales rep is in the driveway.
“Solar tax credit 2026” and “how much do solar panels cost” are early research. Useful eventually, expensive today if they sit in the same campaign as the ready buyers.
After the door-knockers and the installer bankruptcies, homeowners are wary. An ad that sounds like every other solar ad gets ignored. A page without real local installs gets closed.
Campaigns by buyer stage: Ready-to-quote searches get the big bids. Research searches get a cheaper campaign and a guide that collects an email. Batteries and EV chargers get their own.Qualify in the ad: Headlines that say “for homeowners” and forms that ask about the roof and the electric bill before the appointment gets booked.Negatives for kits and jobs: DIY kits, RV panels, Harbor Freight, solar jobs, “free solar” scams, utility names. Reviewed every week.Track to the signed agreement: Call and form tracking plus your CRM (HubSpot, Salesforce, Aurora or SolarNexus) so Google bids toward signed installs instead of appointment requests.Examples from solar accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
For a residential installer, $8k to $20k a month in a sunny metro. Below $5k the numbers get noisy, because the click prices are high and the sales cycle is weeks. One install covers a lot of clicks.
No. One solar installer per metro. We won’t sell you the same lead twice the way the aggregators do, and we won’t bid for your competitor either.
They’re not leads we sell you. They’re your own ads, your own forms and your own phone number. Nobody else ever sees the homeowner’s name.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →A $500 job with a $100 material cost. Volume is the whole business, and so is the schedule.
How we run it →Talk to a senior PPC expert who has run solar accounts. Never a junior.