Product searches swamp the project ones
“Soundproof foam”, “acoustic panels”, “soundproof curtains”. Ten retail searches for every real project. Broad match treats them all the same.
A small niche with a lot of Amazon in it. Precision matters more than budget.
Most “soundproofing” searches are someone about to buy $80 of foam on Amazon. The ones that matter are a condo owner who can hear the neighbor, a drummer building a room, or an office with a conference room everyone can hear into. Clicks run $5 to $15, cheap enough that sloppy targeting goes unnoticed for months.
We build campaigns around the projects you actually install, screen out the panel shoppers in the ad itself, and track inquiries through to signed proposals so the budget follows real rooms.
Projects from $5k to $40k. The upside is real. So is the waste, and here’s where it usually comes from.
“Soundproof foam”, “acoustic panels”, “soundproof curtains”. Ten retail searches for every real project. Broad match treats them all the same.
When a click costs $7, nobody looks at where it went. Six months later the budget has bought a lot of nothing.
Someone searching “how to soundproof a wall” might be your $15k job in a month, or a weekend DIYer. The landing page has to qualify them without scaring the real ones off.
Campaigns by room and problem: Home theaters, music studios, condo and townhouse walls, ceilings and floors, offices and conference rooms, HVAC and mechanical noise. Each with its own ad and page.Say “installed” in the headline: Ads that read “professional soundproofing installation, from $5k” lose the foam shoppers before they click. That’s the point.Negatives built for retail: Amazon, Home Depot, foam, panels, curtains, DIY, cheap, “best”, product brand names. Reviewed weekly.Track to the proposal: Form and call tracking tied to Buildertrend, Jobber or your estimating tool, so Google bids toward signed projects instead of inquiries.Examples from soundproofing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $1,500 to $4k a month. The volume is modest, and the goal is a few real projects a month, not a flood. Bigger metros with commercial work can justify more.
No. One soundproofing company per metro. It is a small keyword set, and we can’t run it honestly for two of you.
Yes. Commercial searches are a smaller slice, but the projects are larger. We run them in their own campaign with ad copy written for facility managers and studio owners, not homeowners.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →A $500 job with a $100 material cost. Volume is the whole business, and so is the schedule.
How we run it →Talk to a senior PPC expert who has run soundproofing accounts. Never a junior.