DIY is most of the volume
“Sprinkler head not popping up”, “how to adjust Hunter rotor”, “Rain Bird controller manual”. Clicks are only $5 to $15, but a month of them with no jobs is still real money on a $150 service call.
Broken heads, leaking valves, start-ups and blowouts. The calls come in waves. Catch them.
Irrigation work lives on two calendars: the spring start-up rush and the fall blowout rush, with repair calls in between every time a zone stops running. Most of the search volume, though, is people trying to replace a $4 Rain Bird head themselves.
We build campaigns by service and season, weight the budget to the weeks that matter, keep DIY and parts searches out, and track every call to a dispatched, invoiced job.
Service calls from $120 to $600, installs from $3k. The upside is real. So is the waste, and here’s where it usually comes from.
“Sprinkler head not popping up”, “how to adjust Hunter rotor”, “Rain Bird controller manual”. Clicks are only $5 to $15, but a month of them with no jobs is still real money on a $150 service call.
Anyone with a truck offers sprinkler repair as a side service. The customer sees ten options and picks on price. You need the ad to say why you are the one to call.
A $150 repair 40 minutes away loses money before the tech opens the valve box. Geographic discipline in the ad account is a margin issue, not a nicety.
Campaigns by service and season: Repairs and troubleshooting, spring start-ups, fall winterization and blowouts, backflow testing, controller and smart-timer upgrades, new system installs. Each with its own seasonal budget plan.Budgets that follow the calendar: Start-up campaigns go live weeks before the first warm spell, blowout campaigns before the first freeze. We watch the forecast, not the calendar date.Zip-level bidding on your routes: Heavy in the neighborhoods where your techs already are, light in the next ring, off beyond that.Jobs tracked back to Google: Call tracking plus Jobber, Housecall Pro or ServiceTitan so Google learns from dispatched jobs, not from DIY browsers who clicked by mistake.Examples from sprinkler repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $1k to $3k a month, heavily weighted to spring and fall. The clicks are cheap but the tickets are small, so we keep the budget lean and spend it in the weeks when the whole town is calling.
No. One sprinkler repair company per metro. The seasonal windows are short and the jobs are small; two clients in the same zips would split the same calls.
Yes. New system installs and smart controller upgrades get their own campaign with higher bids, because the ticket supports it. Repairs stay in a tighter, cheaper campaign around your routes.
Fuel, labor and dump fees eat the margin. Clicks have to bring jobs worth the drive.
How we run it →A bucket truck and a crane cost money whether they move or not. Keep them moving.
How we run it →Trucks, crews and a short summer. Every click has to earn a booked date.
How we run it →Plows, salt and overtime are fixed costs. Contracts are how you cover them.
How we run it →Talk to a senior PPC expert who has run sprinkler repair accounts. Never a junior.