Patch-it-yourself searches
“Stucco crack repair” is full of people looking for a caulk tube. Clicks are $8 to $18. Paying that for a tutorial reader hurts.
Patch jobs at $800. Remediation at $30k. Google treats them the same unless told not to.
Stucco searches are a mix of someone with a hairline crack, someone with a bubbled wall and rot behind it, and a home buyer who just got an inspection report with the word EIFS in it. One of those is a $1,000 job. One is a $40,000 job. The third is a referral machine if you handle it right.
We build campaigns around repair, remediation and inspection, bid each to its job size, and track calls to an estimate and a signed contract.
Jobs from $800 to $40k on remediation. The upside is real. So is the waste, and here’s where it usually comes from.
“Stucco crack repair” is full of people looking for a caulk tube. Clicks are $8 to $18. Paying that for a tutorial reader hurts.
Any painter with a Google Ads account is on “stucco repair near me”. Your ad has to say why a stucco specialist is different, or you are just another listing.
You find rot behind the wall and the number changes. If the lead cost was already high, a competitive bid plus a surprise is a job that pays nothing.
Three campaigns, three job sizes: Crack and patch repair, water damage remediation and EIFS, full recoat and color change. Each with a bid cap that matches what the job is worth.Speak to the inspection report: Ads and a landing page for home buyers and sellers who need a stucco inspection or a remediation quote before closing. Realtors find these pages too.Negatives for the caulk aisle: DIY, “how to”, “patch kit”, “stucco mix”, “cost per square foot” calculators and painting-only searches, cut every week.Estimates tracked to contracts: Call tracking and your estimating tool (JobNimbus, Jobber, or whatever you use), so bidding learns from signed work, not from calls.Examples from stucco repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In the Southwest and other stucco-heavy markets, $2,500 to $6,000 a month gets a steady flow of estimates. Elsewhere, volume is lower and $1,500 can be plenty. We size it to your market, not to a package.
Yes. We work with one stucco contractor per metro. We will not run your campaign and a competitor’s in the same market.
Partly. Search catches buyers and sellers with an inspection problem right now. For realtors, we add a page built for them and a small remarketing layer, and the rest is your relationship work.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run stucco repair accounts. Never a junior.