Tile retailers own the keywords
They sell the product and bid on “tile” in every form. The installer pays retail click prices for a product shopper.
Setting tile is skilled, slow work. Fill the schedule with jobs that pay for the skill.
Tile searches are mostly people buying tile, not installers. Floor & Decor, The Tile Shop and Wayfair take the top ads, and the YouTube crowd searches “how to tile a shower” every weekend. A real tile job is a $3,000 to $15,000 bathroom hiding in all of that.
We build campaigns around installation intent by project, keep the tile shoppers and weekend warriors out, and track every call to a signed job with a start date.
Jobs from $1,500 to $15,000, full bathrooms more. The upside is real. So is the waste, and here’s where it usually comes from.
They sell the product and bid on “tile” in every form. The installer pays retail click prices for a product shopper.
A $600 backsplash takes a day and a trip to the store. A campaign that treats it like a shower sends your best setter to the wrong house.
Whether you buy the tile or the homeowner does, waterproofing, mud and a second setter all cost money. Fifty wasted clicks a week comes off the margin.
Showers, floors, backsplashes, repairs, commercial: Separate campaigns, with showers and full bathrooms getting most of the budget because that is where the money is.Craft on the page: Close-up photos of your own showers, waterproofing explained, and installed price ranges. The homeowner who cares about the work calls.Negatives for shoppers and DIY: Store names, “per square foot”, “how to”, grout color, tile saw rental, “peel and stick”, setter jobs. Mined weekly.Jobs tracked: Call tracking plus Jobber, Buildertrend or your spreadsheet, so Google bids toward signed showers and bathrooms.Examples from tile accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
A two-person tile crew usually does well on $2k to $5k a month in a mid-size metro. If you also do full bathroom remodels, the budget and the ticket both go up.
No. One tile company per metro. We will not put two clients in a bidding war over the same showers.
Yes. Project-specific campaigns and ads that name the job type do most of it, and the pricing on the landing page does the rest. You will still get the odd backsplash call, but it will not be most of them.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run tile accounts. Never a junior.