Service area bleed
A call from 35 miles out is a wasted click or a losing tow. Most accounts target the whole metro.
Every search is an emergency. Every click comes from a phone. Build for that.
Tow searches are the purest emergency intent on Google. Nobody browses “tow truck near me”. They’re stuck, it’s raining, and they call the first number that looks real.
We run call-only campaigns tight to your service area, keep out the junk, and score every call so the budget follows actual tows.
Emergency pricing, 24/7 demand. The upside is real. So is the waste, and here’s where it usually comes from.
A call from 35 miles out is a wasted click or a losing tow. Most accounts target the whole metro.
National “24 hour towing” sites bid on your city and resell the call. Your ad has to look more local than theirs.
Breakdowns don’t keep office hours. If the budget runs out at 5 p.m., you miss the night shift.
Call-only ads with a tight radius: Bids by zip code around your yard. Ads say the town name. The click is a phone call, nothing else.Campaigns by job: Emergency tow, roadside (jump, tire, lockout), heavy duty, motorcycle, accident recovery, impound. Priced and bid separately.Always-on budget: Set so you’re live at 2 a.m. and in a snowstorm, when calls are worth most.Calls scored by dispatch: Call tracking tied to your dispatch log, so Google learns from tows you actually did.Examples from towing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Call-only for emergencies, a simple page for roadside and heavy-duty. We test both and keep what produces tows at the lowest cost.
As tight as you want. Zip codes, a radius around your yard, or specific highways. Tighter usually means cheaper tows.
Yes. Call tracking with recordings, matched against your dispatch records. That’s the number we optimize to.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →They have seven days, a nervous agent, and a search bar. Be the answer.
How we run it →Talk to a senior PPC expert who has run towing accounts. Never a junior.