Nobody searches “trenchless”
Homeowners search “sewer backup”, “main line clog” and “sewer smell in basement”. An account built only on the industry term waits for a call that never comes.
One job can be $8,000 to $25,000. The click that finds it is worth fighting for.
A homeowner with sewage in the basement is not reading blog posts. They search once, call two companies, and go with whoever can get a camera in the line today. Meanwhile the drain-cleaning franchises and the plumbing rollups outbid everyone on “sewer repair”.
We build campaigns around the words panicked homeowners actually use, run the budget hardest on nights and after heavy rain, and track every call through the inspection to the signed lining or bursting job.
Jobs from $4,000 to $25,000. The upside is real. So is the waste, and here’s where it usually comes from.
Homeowners search “sewer backup”, “main line clog” and “sewer smell in basement”. An account built only on the industry term waits for a call that never comes.
The $99 drain-cleaning offer gets the emergency click, then the franchise upsells the sewer job you should have had. You have to be in the ad auction at the panic stage, not after.
“Does homeowners insurance cover sewer line” and “city sewer responsibility” are research. They cost $30 a click and never book.
Symptom campaigns first: Backups, slow drains across the house, gurgling toilets, sewer odor, roots in the line, sinkholes in the yard. Each symptom gets its own ad group and its own landing page.Method campaigns for the educated buyer: Pipe lining, pipe bursting, sewer camera inspection, spot repair. These searchers already got one quote and are shopping. Price context on the page wins them.Weather and after-hours bidding: Heavy rain and freeze-thaw weeks push sewer calls up. We raise bids and budget when the ground does the work for us, and keep ads live after 5 p.m.Inspection to invoice tracking: Call recording, plus ServiceTitan or Housecall Pro, so we know which keywords ended in a $12,000 lining job and which ended in a free camera look and a handshake.Examples from trenchless sewer repair accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Plan on $5k to $12k a month in a mid-size metro. Sewer clicks run $25 to $60 because every plumber wants them, but one lining job pays for the month, so the math works fast when the tracking is honest.
No. One trenchless sewer contractor per metro. Two clients bidding on “sewer line repair” in the same city would just be us raising your click price.
Usually not at first. Sewer and drain jobs have the best ticket and the clearest intent. Once that is paying, we can add water heaters or repipes as separate campaigns with their own budgets.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run trenchless sewer repair accounts. Never a junior.