Sealer shoppers everywhere
“Deck waterproofing” brings in people comparing Thompson’s to Behr. A $12 click for someone with a brush in hand is money gone.
Residential jobs at $5k to $15k, HOA and multifamily at $50k+. Water damage sells itself.
A homeowner with water coming through the ceiling under the deck is not shopping. An HOA with 40 leaking balconies is not shopping either. But most of the searches around “deck waterproofing” are people asking about a can of sealer from the hardware store.
We split residential from multifamily and commercial, write ads that talk about membranes and coatings instead of stain, and track every inquiry to a site visit and a signed contract.
Jobs from $5k to $100k+ on multifamily. The upside is real. So is the waste, and here’s where it usually comes from.
“Deck waterproofing” brings in people comparing Thompson’s to Behr. A $12 click for someone with a brush in hand is money gone.
A property manager searches “balcony repair” the same way a homeowner does. If the campaign is not built to catch both, you get the one-balcony job and miss the forty.
Membrane systems and certified installers cost what they cost. A bid won on price has no room for $400 of wasted clicks.
Residential, multifamily, commercial: Three campaigns with three budgets. Balconies and walkways for HOAs and apartment owners get their own ads and a landing page that talks about phasing and tenant access.Lead with the leak: Ads and pages about water intrusion, dry rot, failed membranes and inspection reports. People with a problem recognize their problem.Negatives for the DIY aisle: Sealer brands, “stain”, “how to”, “best deck sealer”, composite decking shoppers and anything with a product name.Track inspections to contracts: Call tracking plus Buildertrend, JobNimbus or whatever you quote in, so Google bids on the searches that turned into signed work.Examples from waterproof decking accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Clicks run $8 to $25 and volume is modest, so $2,000 to $5,000 a month covers most metros. If you want multifamily and HOA work, plan on the higher end and more patience, since those decisions take months.
No. One waterproof decking contractor per metro, full stop. We do not run competing accounts in the same market.
Yes. We run search campaigns on the terms they use, add a landing page built for them, and often pair it with a small display and YouTube remarketing layer, since those buyers look at you more than once before calling.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run waterproof decking accounts. Never a junior.