The word means ten different things
Welding school, welding jobs, welding machine, welding gloves. Google matches all of it to “welding near me” unless someone cuts it out every week.
Mobile repair, railings, trailers, structural. Not a kid asking which helmet to buy.
Type “welding” into Google and most of what comes back is schools, jobs, equipment and YouTube. A welding shop on broad match pays for all of it, at $8 to $20 a click, and then wonders why the phone only rings for $75 gate hinges.
We separate the work you want (structural, custom fabrication, mobile repair, trailer and equipment) from the noise, and track calls to quoted and invoiced jobs so the account gets smarter every month.
Jobs from $300 to $25k, fabrication higher. The upside is real. So is the waste, and here’s where it usually comes from.
Welding school, welding jobs, welding machine, welding gloves. Google matches all of it to “welding near me” unless someone cuts it out every week.
A $60 lawn mower deck repair and a $14k mezzanine railing look identical to smart bidding. Left alone, it chases the cheap calls because there are more of them.
Big jobs leak money through delays, site surprises and sub payouts. A wasted click on top of that is the one cost you can actually control.
Campaigns by what you fabricate: Mobile welding, structural steel, railings and gates, trailer and heavy equipment repair, aluminum and stainless, commercial fabrication. Separate budgets, separate bids, separate pages.Block the student and the hobbyist: Negatives for school, certification, salary, machine brands, “how to”, Harbor Freight and every used-equipment term we can find. Reviewed weekly.Pictures that prove you can do it: Landing pages built around photos of finished work, your certifications and a quote form that asks for a photo of the job. Buyers of fabrication want to see welds before they call.Quotes tracked to invoices: Call tracking plus your quoting tool (Jobber, Housecall Pro or a spreadsheet) so we know which searches turn into paid work, not just inquiries.Examples from welding accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Most metros work at $2k to $5k a month for a mobile and fabrication shop. The clicks are cheaper than plumbing or roofing, but the junk ratio is worse, so the weekly cleanup matters more than the budget size.
No. One welding company per metro. Two shops bidding on the same railing job through the same agency is a bad deal for both of them.
Yes, that is usually the point. Structural, commercial and industrial searches get their own campaign with a higher bid ceiling and a page written for a project manager, not a homeowner with a broken gate.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run welding accounts. Never a junior.