Product searches look like customers
“Wheelchair ramp” is mostly people shopping for a portable aluminum ramp online. They want a $200 box from Amazon, not a contractor. Broad match cannot tell the difference.
Someone is coming home from the hospital. They need a ramp, not a catalog.
Most ramp searches come from a stressed adult child, a discharge planner or a VA caseworker with a deadline. The hard part is that Google mixes them in with Amazon ramps, DIY plans and medical supply stores, and the national rental brands bid on everything.
We build campaigns around installed ramps, rentals, stairlifts and home modifications, write ads that answer the urgency, and track every call to a measured and signed job.
Ramps from $1,500 to $12k, full home modifications $20k+. The upside is real. So is the waste, and here’s where it usually comes from.
“Wheelchair ramp” is mostly people shopping for a portable aluminum ramp online. They want a $200 box from Amazon, not a contractor. Broad match cannot tell the difference.
Amramp, 101 Mobility and the medical supply chains bid on the top keywords in every metro. A local builder wins on the specific searches, not on the generic ones.
Site conditions, code changes, permit waits, subs for concrete and electrical. A modular ramp job that looked like 40 percent margin ends at 20. The ad spend has to earn its place.
Campaigns by product and urgency: Modular and aluminum ramp installs, wood ramps, ramp rentals, stairlifts, roll-in showers and bathroom modifications, commercial ADA ramps. Different buyers, different pages.Ads for the person on a deadline: “Installed within days”, “Medicaid waiver and VA accepted”, “free in-home measurement”. Each claim tested against what actually turns into signed jobs.Negatives for the shoppers: Amazon, Harbor Freight, portable, folding, “plans”, “how to build”, threshold ramp. Cleaned every week.Installs tracked back to Google: Call tracking with recordings and your job software (Jobber, Housecall Pro, a CRM or a sheet) so bidding learns from installed ramps, not website visits.Examples from wheelchair ramps accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Usually $2k to $5k a month in a mid-size metro. Clicks run $6 to $18 and the volume is limited, so beyond that range you are mostly buying the shopper searches we would rather block.
No. One wheelchair ramp company per metro. The search volume is small and the families searching are in a hurry; splitting it between two clients would serve neither.
Partly. Search catches the family and caseworker searches as they happen, and we build pages for VA, Medicaid waiver and insurance-funded ramps. The hospital relationship is yours to build; we make sure Google backs it up.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run wheelchair ramps accounts. Never a junior.