The nationals set the price
Renewal and the rollups push click prices to $40 or more in big metros. A sloppy campaign pays that for a glass repair search and finds out in 60 days.
Clicks at $20 to $60. Jobs at $8k to $30k. Renewal on every term. Still worth it.
Window replacement is one of the most crowded searches in home improvement. Renewal by Andersen, Window World, Pella, Champion and five lead-gen sites bid on “replacement windows” all day. Then there are the people who want one cracked pane fixed for $150.
We build campaigns around whole-house and multi-window intent, write ads that say what the nationals cannot, and track every set appointment to a signed contract and an installed job.
Jobs from $5k to $30k. The upside is real. So is the waste, and here’s where it usually comes from.
Renewal and the rollups push click prices to $40 or more in big metros. A sloppy campaign pays that for a glass repair search and finds out in 60 days.
Modernize, HomeAdvisor and the rest buy the same clicks and sell the lead to four companies. If your ad looks like theirs, you lose the comparison.
A set appointment with someone who wanted one window is a wasted afternoon for a salesperson. The ad has to filter.
Whole-house first: Campaigns for full replacements, multi-window projects, patio and entry doors, and energy upgrades. Single-pane repair gets excluded or a tiny budget.Say what Renewal cannot: Local, family-owned, your own install crews, a real price range, no high-pressure sales visit. Those words win the click against a national ad.Negatives every week: “Glass repair”, “screen”, “window tint”, “car window”, “windows 11”, “lowes”, “diy”, and tenant searches. The list gets long fast and that is the point.Track to installed jobs: Call tracking, appointment setting, and a feed from your CRM (MarketSharp, improveit 360, LeadPerfection or JobNimbus) so bidding learns from signed contracts.Examples from window replacement accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
In a competitive metro, $8,000 to $20,000 a month is where it gets predictable. Smaller markets can start around $4,000. The click prices are real, so the budget has to be too.
No. One window replacement company per metro. We will not run your account and the one down the street.
Yes, and you should. LSAs catch the “near me” calls at a lower cost, search catches the project planners, and we compare cost per signed contract across both.
Clicks at $30 to $80. Materials and crews eat most of the job. The ads can’t afford to miss.
How we run it →A small niche with a lot of Amazon in it. Precision matters more than budget.
How we run it →It rains, the phone rings, the franchises bid. Be ready before the storm, not after.
How we run it →Lead vendors sold you the same name three times. Your own ads don’t.
How we run it →Talk to a senior PPC expert who has run window replacement accounts. Never a junior.