Commercial and residential in one pot
A property manager and a homeowner search differently and are worth very different amounts. One campaign serves both poorly.
Low material cost, fast jobs, happy repeat customers. Let’s get you more of them.
A storefront on a monthly schedule or a big house on a twice-a-year plan is worth far more than a single “window cleaning near me” call. Most accounts don’t tell the difference.
We split residential and commercial, bundle gutters and pressure washing into the pitch, keep the routes tight, and track to the booked job.
Jobs from $150 to $600, recurring accounts worth much more. The upside is real. So is the waste, and here’s where it usually comes from.
A property manager and a homeowner search differently and are worth very different amounts. One campaign serves both poorly.
“Window cleaning solution” and “best squeegee” are not customers. They’ll find their way in through broad match.
A $180 job across town costs more in drive time than it earns. Zip targeting fixes most of it.
Residential and commercial campaigns: Different ads, different pages, different bids. Commercial gets the recurring pitch; residential gets the bundle.Bundle in the ad: Windows plus gutters plus pressure washing in one visit. Bigger ticket, better close rate.Zip-level bids: Heavier where your crews already go. Routes get denser, days get more profitable.Booked jobs, not clicks: Call tracking and your scheduling tool, so Google learns from booked work.Examples from window washing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Not if you aim at recurring accounts and bundles. The first job pays for the click; the next ten are profit. We build the campaign around that.
Yes. Separate campaign aimed at property managers, retail and offices, with ads about scheduling and insurance instead of “sparkling windows”.
Most window cleaning companies do well on $1k to $3k a month in a metro. Seasonal, so we ramp up in spring and fall.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run window washing accounts. Never a junior.