Aluminum pretends to be iron
Most “wrought iron fence” searches end up buying powder-coated aluminum panels from a supplier or a general fence company. Your custom shop pays $10 to $30 a click to educate them.
Steel is pricey and your shop time is pricier. The lead has to be a real fabrication job.
People who type “wrought iron fence” often mean the $25 aluminum panels at the box store, a railing for three steps, or a repair on a rusted gate. The ones who want a custom driveway gate and 400 feet of ornamental fence are in there too, but a generic campaign pays the same for all of them.
We build campaigns around the fabrication jobs you want (driveway gates, estate fencing, railings, commercial security fencing), filter the panel shoppers, and track each quote to a signed order in your shop.
Jobs from $6k to $60k, steel and labor near half the ticket. The upside is real. So is the waste, and here’s where it usually comes from.
Most “wrought iron fence” searches end up buying powder-coated aluminum panels from a supplier or a general fence company. Your custom shop pays $10 to $30 a click to educate them.
Welding a broken hinge or a three-step handrail takes the same quote trip as a $30,000 driveway gate. If the campaign doesn’t separate them, your schedule fills with the small stuff.
When material and labor eat half the job, a wasted click and a wasted site visit come straight out of the profit. There’s no slack to spend on curious clicks.
Campaigns by fabrication: Driveway and entry gates, ornamental and estate fencing, balcony and stair railings, security fencing for commercial and HOA, custom metalwork. Each with its own budget and photos of your work.Panel and supply negatives: “Panels”, “for sale”, “per foot”, aluminum, Home Depot, Lowe’s, “how to weld”, “rust removal”, jobs. Trimmed weekly.Lead with custom in the ad: Custom fabricated, powder coated, automated gate options, from a starting price. The person with a $500 budget keeps scrolling. The one with an estate calls.Track to the signed order: Call tracking plus your quoting tool, JobNimbus, Jobber or your shop spreadsheet, so Google learns which campaigns produce fabrication orders rather than hinge repairs.Examples from wrought iron fencing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Search volume is thinner than wood or vinyl fencing, so $2k to $5k a month usually covers a metro. One driveway gate pays for a quarter of ads. We’d rather spend less and keep every click a fabrication job.
No. One wrought iron fence company per metro. We won’t fabricate leads for your competitor out of the same auction.
Yes. Gate operators and access control attract a different buyer and a different ticket, and railings are often builders and remodelers rather than homeowners. Each gets its own campaign, page and budget, so none of them steals from the estate fencing work.
Engineered walls at $20k to $100k. Garden walls at $1,500. Same search, different day.
How we run it →House demos at $15k to $40k. Pool removals at $8k. Junk haulers bid on half your words.
How we run it →Equipment costs money whether it moves or not. Keep it moving.
How we run it →Water in the basement, a lot that will not pass. People search when it rains.
How we run it →Talk to a senior PPC expert who has run wrought iron fencing accounts. Never a junior.