We build PPC solutions from the ground up to reach each client's individual goals. You will find no cookie cutter here.
Search Engine Advertising (aka PPC, SEM) can be a very profitable marketing channel, if done right. But it can also be a lackluster underperformer, if mishandled or ignored. Here at Smarty, PPC is our whole business, and we are single mindedly focused on making it your best marketing investment. Here is how we do it.
There is lot to love about Pay Per Click advertising. What we love most about it is the abundance of statistical data one can use to maximize your budget ROI. Over the years, we distilled a systematic methodology to deliver tangible business results from PPC campaigns. Here it is.
Work together with the client to define tangible business objectives.
Conduct interviews, sit in on sales meetings & generally do whatever is needed to become experts in client’s product or service.
Study client’s industry & competitors, like they were our own.
Develop campaigns, ads, landing pages and whatever else is needed to reach objectives defined in Step 1.
Fanatically collect and track every component of the account. Get real-world feedback from the client.
Follow the data and make the changes necessary to funnel budget to where it delivers the best ROI.
Schedule a free account evaluation with one of our Account Managers today!